Aasem Shaheen
Digital Marketing Consultant
15+ years engineering growth across Egypt, GCC, Europe, and North America. From brand strategy to paid media, I build teams and campaigns that deliver real results.
Digital Marketing Consultant
15+ years engineering growth across Egypt, GCC, Europe, and North America. From brand strategy to paid media, I build teams and campaigns that deliver real results.
About Me
I don't just run campaigns, I engineer growth. With 15+ years across Egypt and the GCC, I've built teams from the ground up, managed multi-million-dollar budgets, and delivered results across 135+ clients in 17 verticals.
I think end-to-end: from brand positioning and content hooks to audience segmentation and performance reporting. Whether managing a $1M media budget or crafting a 3-word CTA, the principle is the same: make it count.
What I Do
From content to conversion, I cover the full digital marketing spectrum with a performance-first mindset.
Platform-specific strategies aligned to business goals, from content pillars and brand voice to audience segmentation and publishing cadence.
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Strategic content planning across all stages, from awareness hooks and creative direction to conversion-focused editorial and format adaptation.
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Conversion-focused writing in Arabic and English, spanning ad copy, scripts, captions, landing pages, and complete brand tone-of-voice guides.
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End-to-end paid media management across Meta, TikTok, Google and Snapchat, from campaign architecture and audience targeting to ongoing optimization.
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Full-funnel campaign development from brief interpretation and concept creation to timeline management, creative oversight, and post-campaign reporting.
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Custom dashboards, KPI frameworks, and executive-ready reports that turn raw performance data into clear, actionable strategic recommendations.
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Daily management of brand channels covering content scheduling, community engagement, influencer coordination, and real-time crisis response.
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Recruiting, onboarding, and leading digital marketing teams, with workflow design, KPI frameworks, and creative briefing across multi-brand environments.
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Brand positioning, messaging frameworks, and tone-of-voice guidelines built for consumer brands across Egypt, the GCC, and the wider MENA region.
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A track record built across leading agencies in Egypt and the GCC.
Leading the unit vision, multi-channel strategy, and a cross-functional team of managers, strategists, and creators.
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Built and led social media departments across multiple organizations through consecutive short-term contracts.
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Developing and implementing social media strategies for clients, managing campaigns, and leading team performance and workflows.
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Leading the department across client relations, team management, strategy setting, and overseeing marketing pitches.
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Guiding team growth, supporting creative execution, and supervising all strategies across client accounts.
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Managing client social accounts, community engagement, traffic generation, and training new team members.
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Managing social channels for TV clients, optimizing strategy, and maintaining quality of engagement.
View detailsExpertise
A data-driven look at where I focus my energy and the industries I've served.
Portfolio
135+ brands across Egypt and the GCC spanning 17 verticals.
Work that made people stop scrolling. Every campaign here had a clear objective, a real audience, and results worth showing.
A wedding-financing campaign positioning Contact Financial Holding as the go-to partner for Egyptian couples planning their big day. The campaign promoted zero-down-payment loans of up to EGP 1,000,000 with repayment terms up to 36 months, covering everything from venues and décor to photography, and driving audiences to call 16177.
Case Studies
Every campaign here moved a number that mattered. These aren't the easiest wins or the biggest budgets. They're the ones that required the sharpest thinking, and delivered anyway.
Lead Generation Case Study
Engineered a lead generation strategy from scratch for Contact Trucks' financing division. Reduced cost per lead from $2.16 to $0.74, a 66% reduction, using Arabic, male-only targeting across Egypt with Facebook & Instagram.
Multi-Objective Paid Campaign
Managed a comprehensive multi-objective campaign suite for AlInma Bank across KSA. Campaigns covered follower acquisition, brand engagement, and qualified lead generation for various banking products across Facebook, Instagram and Snapchat.
Product Launch Campaign
Multi-phased product launch for AlBatal Chips and Popcorn. Launched in Egypt on Facebook and Instagram, then sustained in KSA via Snapchat — covering awareness, engagement and lead generation across both markets.
Brand Awareness Campaign
Awareness-focused social media campaigns for Hankook Tires across KSA, positioning the brand among car owners and automotive enthusiasts via Facebook and Instagram over a sustained 6-month run.
Lead Generation Campaign
Performance-driven lead generation campaigns for Sarwa Insurance, targeting Egyptian consumers interested in financial protection products. Ran for 8 months across Facebook and Instagram with tailored creative and copy.
Toolset
A modern toolkit mastered through years of hands-on experience, helping me streamline processes, boost productivity, and deliver high-quality results from strategy and planning to final execution.
Let's Talk
Always open to meaningful conversations around digital growth, social media leadership, and ambitious brand-building opportunities. Whether it's leading strategy, building stronger content ecosystems, consulting for growing brands, or collaborating with forward-thinking teams, I'm always interested in work that creates real impact across the region and beyond.
Lead Generation Case Study · 2020
Engineered a full lead generation strategy from scratch for Contact Trucks' financing division. Built targeting audiences, creative direction, and copy for campaigns across Facebook & Instagram, reducing cost per lead from $2.16 to $0.74 (66% reduction).
Increase qualified lead registrations for Contact Trucks while reducing cost per lead. Target: truck owner-operators across Egypt.
Before: Mar 2021 to Jul 2021, CPL $2.16
After: Mar 2022 to Jul 2022, CPL $0.74
